Seduction Booths

Interior designers stretch their imaginations to woo customers back to stores

Luxury brands haven't had it so good in the past three years. In the post-Internet-boom, post-9/11 world, consumer sensibilities have changed--permanently, some argue--and the economics have been dreadful. But for store designers, these are very good times indeed. Along the moneyed paths of Madison Avenue and Rue du Faubourg Saint-Honore, in the Ginza and on the Via Condotti, stonemasons, carpenters, electricians and designers are assembling new sales wagons for Ferragamo, Tod's, Louis Vuitton, Comme des Garcons, Jil Sander, Prada and other luxe labels. They are exquisite spaces, and they are more luxury priced than ever, now that the stores have commissioned...

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