The Lure Of The Little Label

The most coveted style treasures are often fashion's most out-of-the-way brands

Ask any fashionista to name her favorite brand, and chances are you never heard of it before. Does Bella Dahl ring a bell? Or Ballroom? The Reeds or the Wrights? You may have a closet crammed with Gucci stilettos and Prada backpacks, and you may even know how to pronounce Nicholas Ghesquiere's last name, but these days if you really want to hug the trends, you need to have some hot little label that nobody's heard of. In the new millennium, it's the small, unknown fashion brands that are wielding power and influence over both the consumer and the bigger global...

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