Scene Setting: Flagrant Blooms

To grab the spotlight, flowers have to do more than just sit pretty

Despite the myriad ways in which flowers are employed--to console, to woo, to cajole--they are seldom used to provoke. They seem too fragile and ephemeral to shock in the ways that fashion and art do so well. But like those media, flowers are subject to trends, and some of the leaders in the field are determined that bouquets should do more than merely decorate.

Eddie Zaratsian, who runs Tic-Tock, a Los Angeles floral store, can produce a genteel centerpiece, but perhaps due to his vast clientele in the film industry, he is inclined to create something dramatic rather than traditionally romantic:...

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