A New Tune For Delta

The ash heap of the airline business is littered with start-ups that tried to imitate a successful carrier and failed. But these are desperate times. Next week, 75-year-old Delta Airlines, which is losing money along with most other major airlines, will announce details of its own start-up airline called Song. Other major carriers have tried this tune before: US Airways and United started mini-airlines mainly to compete with low-cost king Southwest Airlines, but neither one is flying today.

Observers say Delta's move is an attempt to copy the extraordinary success of three-year-old JetBlue Airways, the New York-based carrier that is bucking...

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