You Heard the Album, Now Buy the Jeans

Inspired by J. Lo's success, stars are vying for space on store shelves

It's not a night with Ben Affleck or a most-requested video, but for plenty of J. Lo wannabes, zipping on one of the star's $130 velour track suits is as close as they get to wearing celebrity skin. After a bumpy start in 2001, Jennifer Lopez's flirty, teen-oriented clothing line rebounded last year, topping $65 million in sales. Now her perfume, GLOW by J. Lo, is the best-selling fragrance at Macy's. Lopez wasn't the first music star to lure her fans to retail--her ex-boyfriend, hip-hop artist and producer P. Diddy, is behind the high-end Sean John menswear line. But soon a...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!