The Next Friday

Law & Order tycoon Dick Wolf expands his thriving cop-show empire with a new Dragnet

In their hearts, many TV producers probably fancy themselves Andy Warhols: pop artists who make the stuff of mass culture and commerce into art, as Warhol did with the Campbell's soup can. Dick Wolf thinks of himself as the Campbell Soup Co. The man who runs the Law & Order empire--on which, thanks to spin-offs and cable repeats, the sun never sets--had a first career in advertising, writing copy for the likes of Crest toothpaste. So it is without irony that he often compares his cop shows to the red-and-white can. "If you like soup, and you see the brand," he...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!