How To Sell XXXL

With more Americans overweight, smart firms aim to sell them things to make their lives more comfy

Pierre Sabourin, a venture capitalist and former amateur hockey player, has been so successful at losing weight, having dropped 165 lbs. on a rice diet, that he wants to share his secrets with others. But at 435 lbs., he is still keenly aware how hard it is for a wide body to navigate the many narrow armchairs and undersize seat belts of daily life. So even as he works excitedly to promote his just opened weight-loss camp, The Living Center, in Durham, N.C., Sabourin, 43, is operating a complementary business. He sells hard-to-find products to other folks his size at...

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