5 Rules To Run BY

YOU SAY YOU WANT TO JOIN THE DEMOCRATIC PACK AND TEST THE WATERS FOR 2004? HERE ARE THE DOS AND DON'TS OF CHALLENGING A POPULAR INCUMBENT

The morning after Al Gore declared on 60 Minutes that he wouldn't be running for President, three urgent phone messages were left for Hollywood producer Rob Reiner by prominent Democrats: North Carolina Senator John Edwards, Massachusetts Senator John Kerry and Vermont Governor Howard Dean. Reiner, who had been Gore's most loyal backer in Hollywood, is the hottest ticket in politics these days--someone not only capable of writing big checks, but willing to ask his friends to do it as well. Last week the Hollywood shuffle repeated itself. Minority leader Tom Daschle had barely taken his toe out of the presidential water...

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