Gang Green

Our expert panel examines how smart firms today invest in ways to make their plants and products cleaner

If danger and opportunity drive business decisions, then companies and investors have more and more reason for concern about global warming. The snows of Kilimanjaro are shrinking, as are the polar ice caps, and governments from Canada to New Zealand are joining calls to restrict greenhouse-gas emissions. Consumers and shareholders are steering their money toward companies that demonstrate concern for the environment--or at least appear to do so. And technology is boosting the attractiveness of green products ranging from clean fuel-cell engines to pillows stuffed with a synthetic fiber derived not from oil but from corn. Even as the White House...

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