Have It Your Way

From lipsticks to cars, a growing array of products can be custom-made to your own taste--and waist

Candy Short is a born shopper. She studies every purchase with the zeal of her hound dogs sniffing out a trail. So she couldn't help herself when, while laid up with a back injury in her Southern California home last month, she chanced upon a curious offer on the Internet. A company called Reflect.com promised it could customize cosmetics for her based on information she entered on its website. Short, 33, formulated a lipstick, a moisturizer, then pretty much an entire product line. Some $500 later, she kissed mass-market makeup goodbye for good.

As a mother of two...

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