Show Business: Star Trek Inc.

With a crackling new action film and a sexier TV series, the Trek brand gets a new look--again

It's easy to think that Star Trek inspires either adoration or loathing--that you love it so much you say your wedding vows in Klingon, or you pity those who do. But most who have read even this far know there's another class of Trekker--the closeted ones. These are people who aren't telling co-workers they plan to see Star Trek: Nemesis, the 10th Trek film, which opens Friday. They won't admit they watch UPN's Enterprise, the sixth--sixth--TV series in the franchise. They tell buddies they are going to Vegas for blackjack and bourbon but instead dwell in the celestial sanctuary of Star...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!