Guerrino De Luca: CEO of Logitech International

On a bet with employees, he dyed his hair bright pink. Then he addressed a bunch of Swiss bankers

It's not surprising that Guerrino De Luca celebrated his 50th birthday in Las Vegas this September. He loves betting. When he lost one particular contest two years ago, he was compelled to dye his hair fuchsia. Then he addressed a convention of Zurich bankers.

De Luca insists on having fun, but don't mistake the CEO of consumer-electronics company Logitech International for a reckless gambler. In business, he takes calculated risks and consistently beats the odds. An engineer who developed a reputation as a marketing whiz at Olivetti and Apple Computer, De Luca took Logitech's helm in early 1998, when the company...

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