Ray Stonecipher thought it was hokey when he heard that his biotechnology convention was booked at the Wild Horse Pass Resort and Spa outside Phoenix, Ariz. The idea of a hotel designed around a western theme "sounded like a dude ranch," he says. Instead, the marketing manager from San Jose, Calif., found rooms decorated with authentic baskets and pottery from the Pima and Maricopa tribes; an upscale spa that offered such Indian-inspired treatments as tashogith, a clarification bath using juniper and cypress; and the Kai restaurant, which features dishes like lobster with fry bread, a Native American staple. Says Stonecipher: "It...
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