Unlike most horror films these days, The Ring comes with no hot teen stars (just Naomi Watts, if you happened to see Mulholland Drive), a relative lack of blood and gore and a not-very-scary PG-13 rating. It also comes with little hype. Prerelease "tracking" surveys, which gauge interest in a film, were "abysmal," says Walter Parkes, co-head of DreamWorks' film division. "Forget about interest in seeing the movie; there was absolutely no awareness that the movie existed." There is now. The film, directed by Gore Verbinski, was No. 1 at the box office its first weekend. Then--unheard of for a horror...
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