Some More Spam, Please

Your favorite merchants are serving tasty e-mail offers. But will they get buried in all the trash?

When John Mozena opened his e-mail last week, he found a pleasant surprise. Brooks Brothers had sent him notice of a 25%-off sale that weekend at its store in Mozena's hometown near Detroit. "I went right in and got myself two of those no-iron Oxford shirts," says the public relations executive. Elsewhere in Mozena's e-mail In box were updates on the computer games he plays and news of autographed editions from Powell's Books in Portland, Ore. Mozena, 31, hates spam--those unwanted bulk ads for low-interest mortgages and cut-rate Viagra. In fact, he's a founder of an antispam advocacy group called the...

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