Six months ago, the state of the TV networks seemed grim. For the first time during a regular television season, cable's basic channels had collectively passed the six broadcast networks in their share of the prime-time audience. Ad spending--down for all media since the start of the recession--seemed unlikely to do much to improve the picture. Some industry analysts were predicting that when the so-called up-front market began--the period in May and June when major advertisers reserve the bulk of their commercial time for the upcoming TV season--the networks would be lucky to match the dismal results of 2001, when revenues...
Broadcasting: What Ad Slump?
Even as cable lures away viewers, the TV networks are raking in record ad revenues. Here's why
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