Trick or Fido

Doting pet owners have long pampered their critters with gourmet food, fine bedding and even massages. A growing number are now dressing them up in pet costumes for Halloween trick-or-treating and pet parades. Pet stores and online costume retailers--several of which have formidable animal sections--are seeing a surge this year in requests for such costumes as Superman, Giddyup Cowgirl, Top Dog Tuxedo, '60s Hippie and Hell's Angels Biker. Why the new market? Explains Shari Maxwell, owner of the online whose pet business doubled in the past year: "Now when parents go out to dress the family for trick-or-treating,...

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