ULTRASOUND: Snapshots From the Womb

Everybody knows that babies are good for business, but few know it quite as well as Tracie Pierce. She's director of operations at Fetal Fotos, a chain of studios headquartered in Salt Lake City, Utah, that sells to expectant mothers ultrasound portraits of their babies while they are still in the womb. The chain is the largest of perhaps two dozen similar businesses cropping up at strip malls and on street-corners around the country. They owe their popularity to improvements in the software used to create ultrasound images. Mothers willing to give $150 and 30 minutes of their time to Fetal...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!