Can McDonald's Shape Up?

The fast-food king thinks better service, nicer decor and bigger bargains will get business cooking again

McDonald's opens a new store somewhere around the globe every eight hours, but these days the fast-food giant is trying to attract attention to the demolition of one of its 30,000 outposts. In a Chicago suburb just a few miles down the road from corporate headquarters, the head of McDonald's USA hired a band and had balloons strewn about before a Caterpillar backhoe clawed down the walls of one of the company's older locations. After 24 years, the Hinsdale branch, like the rest of McDonald's, looks a bit tired and frayed at the edges. In a few months, it will be...

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