Exporting to Survive

With U.S. customers in a crunch, new telecom firms go abroad for business

Robert Dalias was convinced he had a better mousetrap--a new kind of switching device that U.S. telephone companies seemed eager to buy from his start-up company, WaveSmith Networks. But as the telecom crash washed over his customers and prospects, one after another canceled or postponed orders. His venture-capital investors started making nervous noises. So Dalias looked abroad for help. Despite having a meager track record and no multinational distribution channels, the CEO landed his first big sale, to NetOne Systems, a leading tech distributor and systems integrator based in Tokyo, and that success helped Dalias close his first U.S. sale in...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!