Fishing For Dollars: What a Catch!

The Outdoor Channel lands a string of new viewers--and advertisers

If puttering about the garden is your thing, you've got HGTV. If you're a weekend chef, there's the Food Network. And today more and more stalkers of deer and bass have the Outdoor Channel, which has fashioned itself as the nation's only cable and satellite channel dedicated primarily to hunting and fishing. Though a tiny player among the TV giants, the channel saw its revenue climb 30% last year, to more than $12 million, and it turned a $1.1 million profit. It's expecting a big boost in viewership next month, when satellite programmer DirecTV will begin including the Outdoor Channel--TOC to...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!