In David Rockwell's world, every room has room for more. For a restaurant he's currently designing in Japan, for example, he's devising a way to overarch some of the seating areas with waterfalls, onto which will be projected holographic fish that people could try to grab as they eat. It's as if he fears that eating and shopping--even gambling--are not fun enough. They have to be encased in color, movement, texture, visual bons mots. People have to be distracted while dining out, or like little children they'll get bored and start banging the cutlery.
Rockwell, 46, is called, sometimes dismissively,...
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