A Healthy Gamble

How did A.G. Lafley turn Procter & Gamble's old brands into hot items? Here's the beauty of it

The only time he loses sleep, says A.G. Lafley, is when he thinks a competitor might beat him to a hot new product. And Lafley is sleeping pretty well these days. The soft-spoken, silver-thatched CEO is leading consumer-products giant Procter & Gamble from one hit to another. Crest's battery-powered SpinBrush for dental care and its Whitestrips for tooth brightening have helped Crest global sales grow 50% in the past two years--a surge unheard of for such a big, mature brand. That kind of innovation has sent P&G's profits into double-digit growth and made the company the best performer on the Dow...

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