30 Years Ago In TIME

A 1972 cover story on the perils of AMERICAN EATING cited emerging diet doctors, including today's low-carb guru, Robert Atkins.

Many, aware that to be overweight is to be unattractive, are trying to diet their way to slimness... Many dieters opt for the eccentric. They have no lack of plans from which to choose... The Lover's Diet, devised by Dr. Abraham Friedman, at least sounds like fun. He urges the overweight to "reach for a mate instead of a plate" and exercise off their excess weight through intercourse. But unless they follow Friedman's low-fat and low-carbohydrate diet as well, they are...

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