Families: Radio Days

Kids are tuning in as stations woo them with special shows and weekends at Aaron Carter's house

In the big competition for a kid's leisure time, the low-tech radio may seem like a weak contender. It may not have the same hold over today's youngsters that IM, MTV, Game Boys and videos do. And it certainly doesn't dominate their lives the way it did their parents' in the old Top 40 days. But according to a 2000 study conducted by the marketing-research firm Arbitron, 90% of kids ages 6 to 11 listen to at least eight hours of radio each week, with that number increasing as they get older. Eager to keep them tuning in, public and commercial...

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