Doesn't Anybody Want To Talk To Cher?

TV's booking wars used to mean vying for exclusive interviews with stars like Tom Cruise. Now the high-stakes battles are more likely to be over the people nobody knows--until they get caught up in front-page news stories. "Old-world bookers say, 'Look at my Rolodex--I know Henry Kissinger,'" says Bruce Perlmutter, senior executive producer of CNN's new Connie Chung Tonight. "New-world bookers get that what it's about now is who isn't in your Rolodex. They know how to track people down." A recent buffet of tabloid stories--kidnappings, a mine rescue, twins joined at the head--has put these bookers to the test and...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!