Organic Growth

Whole Foods has transformed the granola-and-tofu lifestyle into a supernatural gourmet chain with delicious profits

It's lunchtime at the Whole Foods supermarket in Plano, Texas, as artist Raquel Brownfield, 57, pulls into the parking lot in her red BMW roadster. She is about to enter foodie heaven: a grocery store brimming with everything from fresh organic produce and dried beans to slabs of hormone-free beef and boysenberry pies. "I usually go in thinking I'm going to spend under $30," says Brownfield, who visits the store a couple of times a week, "but I spend between $60 and $70."

Few grocery chains are as clever as Whole Foods Markets at enticing shoppers to gorge on fancy fare....

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