Vanilla Coke And a Smile

Coca-Cola has moved another step closer to making everyone forget the debacle of New Coke. The company's latest brand extension, Vanilla Coke, appears to be an early hit. Vanilla Coke was the top-selling 20-oz. soft drink in supermarkets and drugstore chains in the four weeks after its May launch, according to Beverage Digest. It's too soon to declare it a winner, but analysts say Coca-Cola may have found a drink that bridges generations: Vanilla Coke reminds the baby-boom-and-older crowd of the days when soda jerks would spritz your glass with a shot of vanilla from the fountain. And kids like the...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!