How to Surf the Age Wave

Boomers will spend billions to look and feel younger. You're not too old or too late to profit from it

The oldest baby boomers are now 56, and this aging demographic bulge, to use an unkind word, means that surging demand for things like hip replacements, Viagra and Caribbean cruises can't be far off. The problem facing investors is that Wall Street saw the "age wave" coming and long ago snatched the first opportunities. Nursing-home stocks, for example, had a torrid run in the early 1990s. But the industry overbuilt, and the stocks have lagged ever since. Financial-services stocks are a similar story. Wealth managers will no doubt be in increasing demand as a prosperous generation tends its lifetime savings and...

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