In the past, guests wanted a bit of a departure from home," says Charlotte St. Martin, executive vice president of marketing for Loews Hotels. "Now people want their stay to be more like home." And apparently what people want most is to sleep as well as they do in their own beds. Thus many luxury hotels, such as Loews' Regency Hotel in New York City (below), are rolling out a variety of overnight amenities, such as plush, custom-designed beds, white-noise machines, sleep handbooks, warm milk and cookies, and even pillow menus. The Four Seasons Hotel offers guests five pillow varieties, including...
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