Toys: Kicks from Plastic Bricks

How It Started: Grownups playing with Lego bricks Judgment: Why should kids have all the fun?

The box clearly says Legos are meant for kids from 18 months to 5 years old, but adults are enthusiastically ignoring that advisory and finding their own uses for the plastic building bricks. The music video for the White Stripes' Fell in Love with a Girl uses animation to re-create the band out of Legos. Lego art is also hot, with collectors commissioning mosaics and sculptures from artists like Eric Harshbarger for upwards of $800, including the Mona Lisa done in the form. And then...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!