Finding God in a Pickle

Good gourd! Vegetables retelling Bible stories are such a hit with kids, they're going to the big screen

There's nothing wrong with the Old Testament story of Esther--strong narrative, cool heroine. But that it should become the No. 1-selling children's video in America as reinterpreted by wisecracking vegetables is a little discombobulating. We are, after all, talking about kids' least-favorite food group. And the Bible. But that sales spike was no freak occurrence. VeggieTales, a video series populated by moralizing computer-animated vegetables, is America's best-selling direct-to-video series, having sprouted 28.5 million tapes since 1993.

It doesn't stop there. A VeggieTales book imprint was launched this month, the first VeggieTales computer game will appear in September, and the mouthy little...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!