Women Aren't Afraid to Ask

They're more likely than men to seek good financial advice from a pro. Here's where they can find it

Women stop to ask directions. Men study the map. And those gender tendencies apply to personal finance as well as to road trips. According to the MONEY Magazine/OppenheimerFunds Women and Investing survey, released last week, about a quarter of men get most of their advice from financial advisers--the same amount who seek guidance mainly from magazines, newspapers and newsletters.

Women, however, want the personal touch. For financial advice, about 10% go first to friends and relatives; another 10%, to their spouse. And nearly 40% depend on financial advisers.

Why? Carrie Schwab Pomerantz, a vice president at Charles Schwab (and...

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