Women stop to ask directions. Men study the map. And those gender tendencies apply to personal finance as well as to road trips. According to the MONEY Magazine/OppenheimerFunds Women and Investing survey, released last week, about a quarter of men get most of their advice from financial advisers--the same amount who seek guidance mainly from magazines, newspapers and newsletters.
Women, however, want the personal touch. For financial advice, about 10% go first to friends and relatives; another 10%, to their spouse. And nearly 40% depend on financial advisers.
Why? Carrie Schwab Pomerantz, a vice president at Charles Schwab (and...