Before the weekend of May 3, we were a splintered nation. Some of us were seeing Changing Lanes, some Ice Age, others The Rookie. Someone even walked into Life or Something Like It. We were lost, lonely demographics, having our own little experiences all by ourselves. And then along came your friendly neighborhood Spider-Man. In that one weekend, about 20 million Americans saw Spider-Man, making Sony $115 million--by far the most any film has ever made in a weekend (and a nonholiday one at that). By this coming weekend, Spider-Man, which cost about $120 million to make and $50 million to...
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