Adieu to the Muumuu

Red-hot Torrid is giving plus-size teenage girls a reason to go to the mall

For Sarah Bouser, 17, shopping for clothes was never fun. Unlike her thinner friends, she always had trouble finding fashionable clothes that fit her full-size figure. Then she discovered Torrid, the first mall-based boutique for plus-size teens. "Before, I wore a lot of boys' clothes," she says, browsing the Torrid store in Brea, Calif., one of the chain's six outlets. "[Now] I feel more feminine."

For teens like Sarah who have grown up in fashion hell, fashion heaven has arrived. The 1-year-old Torrid is geared to selling trendy junior fashions and accessories (read: body jewelry) to customers who have never had...

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