Not Second String

Guitar manufacturers have long used women to hawk their wares--but often as bosomy ad models clutching Flying V's in manicured hands. Now there's a slow change afoot, even though female buyers still account for only about 5% of guitar sales. Last year Tish Ciravalo, a bass guitar-playing mother of two girls, founded DAISY ROCK GIRL GUITARS, a company that designs instruments for the female player. The Daisy Rock axes have thinner necks and smaller, easy-to-hold bodies in such unapologetically girlie shapes as hearts and daisies--see left. Starting at $239 (including purple gig bag), the guitars are selling at a pace of...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!