Not Second String

Guitar manufacturers have long used women to hawk their wares--but often as bosomy ad models clutching Flying V's in manicured hands. Now there's a slow change afoot, even though female buyers still account for only about 5% of guitar sales. Last year Tish Ciravalo, a bass guitar-playing mother of two girls, founded DAISY ROCK GIRL GUITARS, a company that designs instruments for the female player. The Daisy Rock axes have thinner necks and smaller, easy-to-hold bodies in such unapologetically girlie shapes as hearts and daisies--see left. Starting at $239 (including purple gig bag), the guitars are selling at a pace of...

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