Just Crawling with Style

Is there a more vulnerable consumer than a new mother? Since she now tends to be older, she has a tad more disposable income and fewer babies to blow it on. And she's more set in her style, which means those little pink bunnies just won't do. Increasingly, Mom's favorite designers are offering pint-size versions of their products, while traditional baby labels get more adventurous. And then there are maverick lines like Texas-based Dookiewear, which prints onesies with such slogans as "Spawn of Freaks" and "Bad Ass Baby." --By Belinda Luscombe

--SHAKE THOSE BOOTIES Even Nike admits that babies should learn...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!