The Influence Of Star Wars

Star Wars' huge success forever altered the way Hollywood made movies and did business. Among the changes from B.C. (Before Chewbacca) to A.D. (After Darth):

MARKETING B.C.: Hit movies had to attract all ages. A.D.: Films are made for kids, especially teenage boys. Since this is also the fast-food target audience, chains like McDonald's jump at tie-in campaigns.

THE FRANCHISE B.C.: Movies were one-offs; there was no Gone With the Wind II. A.D.: Studios swing for the fences to get a mega-hit action film that can win name-brand recognition and be profitably cloned for years to come.

SPFX B.C.: Special effects were mostly mechanical toys and puppets. A.D.: Computers made movies "virtual."

TOYS B.C.: The big tie-in was Mickey Mouse watches. A.D.: Every kid has to...

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