A Bigger Screen for Mark Cuban

The bad-boy owner of the Dallas Mavericks bets you'll want high-definition TV, and he usually wins his bets

It's three hours before a Dallas Mavericks home basketball game, and team owner Mark Cuban is sitting with his bare feet on the coffee table, surfing satellite-TV offerings on five huge screens in his courtside suite at the American Airlines Center. Clicking on Channel 199, he pauses to watch a bikini-clad woman conducting a tour of an Egyptian temple. The picture is startling not because of the bikini but because everything seems so real--as if the woman and the temple were somehow just outside the window. "It's like being there, isn't it?" asks Cuban, with something like pride of ownership in...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!