It's a marketing stunt that may just have worked too well. In the 1980s, the largely unknown Patagonian toothfish was plentiful in deep Antarctic waters. After a name change to the menu-friendly "Chilean sea bass," the catch became a staple at upscale restaurants, popular for its mild flavor, which allows chefs to show off their sauces. But this week a Chilean sea bass boycott organized in February in San Francisco by the environmental group National Environmental Trust moves to its fifth city--Philadelphia--and high-profile restaurateurs in New York City, Los Angeles and Washington will probably add their names to the growing list...
A Trendy Fish Gets Snubbed
Subscriber content preview.
or
Log-In
To continue reading:
or
Log-In