Why It's Cool to Troll Through Time

Have you noticed all the TV ads that play off the theme of time travel these days? The good ol' days weren't really all that great--there was the cold war, Vietnam and disco, after all--but in the world of advertising, there's gold in the past. In March, Burger King celebrated the 45th anniversary of the Whopper hamburger with an advertising ode to the ages, featuring basketball behemoth Shaquille O'Neal. In the commercial, Shaq enters a Burger King in the '50s, strolls through the restaurant during the '60s, then the '70s, and leaves, meal in hand, in today's world. (In real life,...

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