I Do Take This Magazine

The modern bride has much on her mind that her forebears didn't: maintaining her bridal website, dealing with blended families and getting the HIV tests done, for starters. But perhaps nothing is more laborious than sorting through all those heavy bridal magazines. Just in time for spring, two newcomers have entered the crowded wedding party, Elle's Ultimate Weddings and a newly relaunched Elegant Bride. Both promise a more intelligent, stylish take on the nuptial rites than the phone book-size old faithfuls. Almost any approach seems to work, however. Even in an ad recession, the bridal mags are thriving; Conde Nast just...

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