Cramer Vs. Cramer

Dueling books about a stock-market pundit show how the culture of buzz has infected investing

The first objective of any kiss-and-tell author is finding a target so well known that people will pay for the scandalous inside scoop. Does Jim Cramer--the money manager turned TV shouter--make that cut? Well, he does now. With a seriously flawed expose by a former employee being recalled, re-lawyered and republished--and Cramer's own memoir rushed into print to exploit the news--there's plenty of heat to sustain both books and keep Cramer where he likes to be: in the spotlight.

Cramer is no Warren Buffet. But in running a hedge fund for 14 years through 2000, his returns averaged 24% annually, trouncing...

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