Backlash Against Charity Sweating

Walking three days to raise money for breast-cancer research or cycling hundreds of miles for AIDS causes seems like the pinnacle of virtue. And the field of rigorous charity sports events is booming. So why are breast-cancer advocates circulating brochures that ask participants to "think twice before you walk"? And why are AIDS charities embroiled in a nasty legal fight to break ties with one of their most successful fund-raising events, the lucrative California AIDSRide? The charity endurance event--that unassailable, feel-good fund-raising strategy--is beginning to suffer a backlash, as participants and nonprofits question how hard-raised dollars are being spent.


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