Movies: Triumph of the Trailers

Hollywood's promo reels are bigger, flashier and costlier than ever, but can you trust them?

The movie industry is about to honor some of its biggest flimflam artists--and we're not just talking about the Oscar ceremony on March 24. The Third Annual Golden Trailer Awards are scheduled to be handed out this week at Hollywood's grand old El Capitan Theatre. A panel of judges (including Ben Stiller) will cast their votes for last year's best trailers: those 2 1/2-minute theatrical reels, 30-second TV spots and eye-grabbing teasers. Some contenders made bad movies look good (Pearl Harbor); some helped B movies open big (The Fast and the Furious); all of them "leave you wanting more," says Evelyn...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!