Trend Alert: Those Patriotic Ads: Thrown For A Loss

Don't expect to see Budweiser's "Whassup" guys belting out America the Beautiful, or the Coca-Cola polar bears waving Old Glory when the first commercial break in Super Bowl XXXVI kicks off Sunday. Although the war on terror continues, advertising agencies preparing spots for what is historically a day to showcase their best work say they will steer well clear of overt patriotic messages. Sensitive to charges that some ads appearing in the months after Sept. 11 crossed the line of good taste (and didn't help their clients either), agencies plan to fill the 30-sec. spots, which cost about $2 million apiece,...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!