Publishing: The Day The Talk Died Out

Amid the worst magazine climate in decades, a legacy of the late-'90s media optimism calls it quits

Few events captured the willful hubris of the late '90s like the summer 1999 launch of Talk magazine. The hype-driven, bicoastal venture of Hearst Magazines and Miramax Films began life with a celebrity editor, Tina Brown; with the requisite '90s whiff of "synergy" (articles becoming books becoming movies becoming magazine covers!); and with a party, complete with fireworks and paparazzi, at the feet of the Statue of Liberty. It ended life last week with a whimper, as Brown tearfully broke the news of its closing to her staff, followed by a subdued dinner.

Talk is the latest casualty of an atrocious...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!