Easy As Dell?

This CEO loves gadgets--but not in his computers

As a consumer, Michael Dell is your typical gadget geek. He carries a BlackBerry for messaging, he signed up for Microsoft's new XP operating system the minute it came out in October, and his Dell C400 Latitude notebook goes wireless--even at home.

But as a manufacturer and marketer, the CEO of Dell Computer could hardly be less enamored of tech gadgetry. His company is seldom first with a new feature or peripheral device. What excites him is cramming more processors into a server chassis or clustering a group of low-priced servers to do the work of a mainframe. He makes no...

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