Apple's New Core

EXCLUSIVE: HOW STEVE JOBS MADE A SLEEK MACHINE THAT COULD BE THE HOME-DIGITAL HUB OF THE FUTURE

Remember when computers used to be cool? Deep inside One Infinite Loop, the Silicon Valley address of Apple Computer's Industrial Design Lab, they still are. Never mind that the Valley is a grim place these days and that the gold rush has given way to the deep funk. Forget that the Internet bubble has burst, and that Ma and Pa investors across America are wearing a what-were-we-thinking? grimace of fiscal remorse. Right here, right now, sitting on a butcher-block table, bathed in the sunlight that pours in through spyproof frosted-glass windows, is--repeat after Steve Jobs now--the quintessence of computational coolness, the...

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