Vrroooom At The Top: Bob Lutz and GM

Legendary car developer Bob Lutz was hired to give sleepy GM some sex appeal. Now it's showtime

One of Bob Lutz's first requests when he arrived at General Motors late last August was a new car. Not for himself; he already owns 17, including collectors' dreams like a 1934 LaSalle and a 1952 Aston Martin. No, GM's new vice chairman for product development was demanding a sexy "concept car" in just four months--in time for this week's annual Detroit Auto Show. Urged on by the man who recruited him, GM CEO Richard Wagoner, Lutz wanted to show industry leaders and critics that the world's largest automaker is moving to get its mojo back after years of being bogged...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!